WHY EXHIBIT?
EXHIBITORS CALL IT ‘THE NO.1 EVENT IN EUROPE’
EUROPE’S LARGEST
SPECIALTY COFFEE TRADE SHOW
Traveling to a different European city each June, World of Coffee is the essential event for coffee professionals – drawing a loyal audience from the global specialty coffee community. Brought to you by the SCA, the event has more than tripled in size and stature over the last nine years, growing from 3,000 visitors and 45 exhibitors to nearly 20,000+ visitors and 430+ exhibitors in 2025.
World of Coffee Geneva hosted a full show floor for exhibitors including two sold-out Roaster Villages. We encourage all companies interested in exhibiting at World of Coffee Brussels to contact us early for the best booth availability.
A FESTIVAL OF INNOVATION, ENTERTAINMENT and KNOWLEDGE
The backbone of World of Coffee is the dynamic 5000 sq.m. exhibition hall featuring over 350 of the world’s leading coffee and HoReCa industry suppliers. Europe’s largest coffee trade show is more than just a trade show - it is a festival of innovation and learning with opportunities for exploration, interaction, and more. World of Coffee Brussels is set to feature:
World Coffee Championships
World Coffee Roasting Championship
World Coffee in Good Spirits
World Brewers Cup
The SCA’s cutting-edge Lecture and Workshop Series
Green Coffee Buyers & Sellers Program
Cupping Rooms
Roaster Villages
The highly-coveted Best New Product Awards & Coffee Design Awards
OUR VISITORS KEEP COMING BACK again and again
The SCA is proud that World of Coffee has become such an important fixture in the coffee calendar each year.
Visitor Roles
29% Roastery
22% Coffee Bar/Cafe
19% Coffee Enthusiast
13% Trader
8% Grower
4% NGO- Not for Profit Agency
Top Reasons for Attending
Network
Research New Products
Sense of Community
SCA Education
World Coffee Championships
Over 430 Exhibitors
Volunteer Opportunities
Top Show Features
Roaster Village
World Coffee Championships
Tasting Rooms
Best New Product Competition
Coffee Design Awards
SCA Lectures and Workshops
ROASTER VILLAGEs
The Roaster Villages are the place where micro-roasters meet customers, coffees are roasted, brewed and tasted. The Villages offer visitors the opportunity to see the latest trends in coffee sourcing, handling, roasting, brewing, and distribution, not to mention coffee tasting!
Espresso Tables will be provided with a sponsored Espresso machine for the duration of the show to be used. This espresso machine must always remain on these tables.
Non-Espresso Tables will not be provided with any espresso equipment but may have the option to avail of other sponsored equipment if the opportunity arises.
The tables are strictly limited to one table per company.
*Please note. Any village exhibitors wishing to utilise Espresso equipment, must book an Espresso Table.
No non-sponsored espresso machines will be permitted onsite in the Roaster Villages.
SPONSORSHIP OPPORTUNITIES
Exhibitors can increase their brand’s visibility while also supporting World of Coffee and its show features. Visit our partnerships page or get in touch with us directly for more information on how your company can become an official show sponsor.
‘At World of Coffee we can meet clients and suppliers in one place with so much coffee spirit.’
— Rene Fliscur, Head of Coffee, Volcafe Select
‘World of Coffee continues to offer a great opportunity for our members to meet new and existing clients and develop new business.’
– Chris Allen, International Business Promotion, Brazilian Specialty Coffee Association
