Geneva is the ideal location for hosting SCA’s flagship European trade show, being strategically located in the heart of Europe and a key player in the global coffee market. World of Coffee is renowned for its dynamic atmosphere, engaging exhibits, and cutting-edge insights and our 2025 event promises to uphold this tradition, providing a platform for global collaboration and innovation.

Geneva boasts excellent transportation infrastructure, world-class convention facilities and is an international hub with exceptional accessibility for attendees worldwide. We’re excited to engage with the vibrant and impassioned Swiss coffee community and SCA Switzerland Chapter to build off last year’s successful World of Coffee Europe event and bring the global coffee community together to exchange ideas, celebrate achievements, and drive the industry forward.