Lecture Description
The Slow Food Coffee Coalition is a global network of coffee producers, roasters, and activists committed to promoting sustainable and ethical coffee production. As part of the Slow Food movement, the Coffee Coalition focuses on agroforestry and agroecological practices, working to protect biodiversity, enhance environmental sustainability, and support small-scale farmers. By adopting Participatory Guarantee Systems (PGS), members ensure that coffee is grown and traded through transparent, community-driven processes that value local knowledge and collective decision-making. These systems allow farmers to play an active role in defining quality standards and guaranteeing the integrity of their products, creating a stronger connection between producers, roasters and consumers. A core value of the Slow Food Coffee Coalition is fostering collaboration. In this approach, roles within the network are horizontal, promoting equality, and shared responsibility among all members. This inclusive model facilitates the exchange of ideas, skills, and experiences, with the objective of strengthening the overall resilience of the coffee supply chain.
Learning Objective:
Attendees will learn about the role of collaborative networks like the Slow Food Coffee Coalition in promoting sustainable and ethical coffee production, and how these networks foster collaboration, mutual respect, and shared responsibility among members.
Attendees will learn about agroforestry practices and their importance in promoting biodiversity and environmental sustainability within coffee production.
Attendees will learn about Participatory Guarantee Systems (PGS) and how they can have a role in ensuring transparency and community-driven processes in coffee production and trade.
Date: Satarday, June 28, 2025
Time: 12:15 - 1:15 PM
Location: Lecture Room W
This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee Geneva here.
Lecturers / Presenters
Silva Rota (she/her)
Slow Food Coffee Coalition Coordinator, Slow Food
Silvia Rota is the co-coordinator of the Coffee Coalition at Slow Food International. She became involved with coffee through her work at Slow Food, where she contributed to the growth of the Coffee Coalition—an international network of people involved in coffee production, processing, and consumption. The Coalition shares the goal of promoting and advocating for a better, more sustainable, and fairer coffee supply chain, while also raising awareness and educating Slow Food’s audience about coffee.
Her expertise lies in community building and participatory processes, such as the development of local Participatory Guarantee Systems initiatives within coffee communities and other Slow Food groups worldwide.
Cesar Marin (he/him)
Coffee Producer, CHACRA D' DAGO/ SLOW FOOD COFFEE COALITION
Cesar Marin is the Managing Director at Chacra D' Dago based in Junin, Peru. With 15 years of experience in sustainable coffee production and innovation in the specialty coffee industry, he currently manages Chacra D' Dago and is a member of the Slow Food Coffee Coalition, a movement that seeks to create a coffee community based on the principles of biodiversity, transparency, and collaboration.
Efraín Lechuga (he/him)
Coffee Producer, La Victoria
Efraín Llechuga is the 4th generation of a coffee family producer from Puebla Mexico. He is committed to producing organic coffee of the highest quality, but always according to the principle of working with practices that help preserve the nature and positively support the local communities.
Ayu Chuepa (he/him)
Founder, Akha Ama Coffee
Beginning in 2010, Ayu Chuepa established Akha Ama Coffee as a social enterprise, in Chiang Mai, Thailand. In the same year he met James Beard awarded Chef Andy Ricker and the owner of PokPok restaurant in Portland, Oregon. Mr. Ricker introduced him to Duane Sorenson the founder of Stumptown Coffee Roasters and where he went to train for coffee roasting, coffee cupping and retail & wholesale management in 2013. In 2014, he was selected as Slow Food Delegate from Thailand and participated at Terra Madre in Turin, Italy. Since then he has been participating slow food movement and involving in Slow Food Indigenous Peoples' Network as well as Slow Food Coffee Coalition.