Workshop Description: In this immersive workshop, participants will explore the fascinating world of coffee through the lens of multisensory perception. Coffee tasting is not just about flavor; it engages all five senses, creating a rich tapestry of experience. We will delve into the impact and interaction of our primary senses—sight, smell, taste, touch, and sound—when enjoying coffee.
The session will cover the concept of cross-modal perception, illustrating how different senses influence each other and enhance our appreciation of coffee. Participants will learn about the atmospheric experience, understanding how the surrounding environment—lighting, ambiance, and even background noise—can significantly affect sensory enjoyment.
Additionally, we will provide practical tips and recommendations for coffee shops to elevate the consumer experience. This includes strategies for creating an inviting atmosphere and enhancing the sensory journey of coffee tasting.
Join us to deepen your understanding of how our senses interact with coffee, transforming a simple beverage into a multisensory delight.
Learning Objectives:
Understand Multisensory Interaction: Participants will learn how the primary senses—sight, smell, taste, touch, and sound—interact and influence each other during the coffee tasting experience, enhancing their overall appreciation of coffee.
Explore Cross-Modal Perception: Attendees will gain insights into the concept of cross-modal perception and how different sensory modalities can enhance or alter the perception of flavor and aroma in coffee.
Recognize the Role of Atmosphere: Participants will understand how the surrounding environment, including factors such as lighting, ambiance, and background noise, can significantly affect the sensory enjoyment of coffee.
Implement Practical Strategies: Coffee shop owners and baristas will receive actionable tips and recommendations to create a more inviting atmosphere and elevate the consumer experience, thereby enhancing the sensory journey of coffee tasting.
Date: Thursday, June 25, 2026
Time: 11:30 - 14:00
Location: Room 1123
REGISTRATION FEES: €150.00
Booking: To book your place in this Workshop, head to the World of Coffee Brussels Registration & Booking Portal and add a session to your order. Already registered? Simply log in using the credentials created at purchase to access your booking and add other paid events to your badge.
Instructor
Jae Teovanovic
Coffee Innovation Associate Specialist - Master Barista, Nestlé
Jae Teovanovic is a coffee professional with over 10 years of international experience in the out-of-home coffee industry. He previously served at Nestlé Canada as Coffee Expert and Capabilities Specialist, where he led internal and external coffee education initiatives and supported the integration of coffee expertise across business functions. Jae is an Accredited Specialty Trainer (AST) for Brewing Skills, with extensive experience in sensory evaluation, brewing methodology, and multisensory coffee education. As of April 1, 2026, he joined the global R&D team at Nestlé in Switzerland as Coffee Specialist Associate & Master Barista, contributing to global coffee innovation, sensory excellence, and capability development.