Lecture Description
How is value created and shared across the coffee value chain? Where do different actors agree, where do they disagree, and what does this tell us about the future of specialty coffee?
Drawing on findings from the SCA's 2025 Equitable Value Distribution (EVD) survey, this session explores how stakeholders across the coffee sector perceive value, equity, and progress. The SCA will share key insights, emerging trends since 2023, and what they reveal about opportunities and challenges for the industry.
The conversation will then shift from insight to action, highlighting practical approaches from the SCA How-To Guide. To conclude, Siruma's CEO will share early lessons from one of the first pilots applying the Guide in practice, offering a glimpse into how equitable value distribution can move from aspiration to implementation.
Date: Thursday, June 25, 2026
Time: 10:00 - 10:45
Location: Room 1122
Category: Sustainability
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speaker
Andrés Montenegro
Sustainability Manager, Specialty Coffee Association
Andrés Montenegro is a leading figure in sustainability leadership within the Specialty Coffee Association (SCA), where he drives the sector's strategic evolution toward business models that are more equitable, resilient, and oriented toward shared value. With an international background in agri-food systems and sustainable development, he has spearheaded initiatives that integrate social impact, new value economies, and processes of deep organizational transformation. His work sits at the intersection of sustainability, strategy, and systemic leadership, guiding coffee organizations and communities in their transition toward models that are more conscious, adaptive, and capable of co-creating the future of the sector.
Valentina Duque
CEO, Siruma Coffee
Valentina Duque is a Colombian industrial designer and coffee entrepreneur raised in a coffee-growing family. Since entering the coffee sector in 2009, she has built extensive experience across quality management, producer engagement, and specialty coffee markets. A Q Grader since 2010, she has worked with growers, exporters, roasters, and organizations including the Colombian Coffee Growers Federation (FNC) and Starbucks' Farmer Support Center. As founder and CEO of Siruma Coffee, Valentina combines her passion for quality with a commitment to creating greater value for coffee producers. Her work focuses on building closer connections between producers and markets while supporting the long-term sustainability and prosperity of coffee-growing communities.