Lecture Description
Whether you're selling coffee to consumers, coffee shops, or roasters, it can sometimes be a challenge to figure out what coffees buyers will prefer. Consumer science gives us a tool- called Preference Mapping- which can help businesses understand their customers' needs and offer more compelling products. Learn how to use the principles of Preference Mapping by utilizing the SCA's Coffee Value Assessment to analyze coffee's sensory and extrinsic attributes.
Date: Friday, June 26, 2026
Time: 11:00 - 11:45
Location: Room 1122
Category: Business
Access: This lecture is free to attend with a World of Coffee entry badge. Register to attend World of Coffee here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speaker
Kim Elena Ionescu
Chief Sustainability and Knowledge Development Officer, Specialty Coffee Association
Kim Elena Ionescu is the Chief Sustainability and Knowledge Development Officer for the Specialty Coffee Association (SCA), where she leads a team that turns research and emerging knowledge into event programs, standards, educational curriculum, and publications that serve specialty coffee industry businesses and professionals across the supply chain and around the world. Prior to joining the association in 2015, Kim spent a decade buying coffee and directing sustainability at Counter Culture Coffee in North Carolina, where she resides with her husband and two daughters.