Workshop Description: In an increasingly digital marketplace, coffee businesses across retail, wholesale, roasting, equipment manufacturing, and allied product sectors are sitting on a goldmine of information they rarely use to its full potential. Too often, the insights that platforms like Shopify generate are collected and never translated into action. This 2.5-hour hands-on workshop is designed to help participants unlock the value of e-commerce analytics and build the strategic discipline to turn those insights into continuous, confident action. Using practical exercises, peer collaboration, and real-world case studies, attendees will explore how platform analytics generate insights that most businesses leave on the table. Participants will examine customer behavior patterns, subscription development, product assortment strategy, and targeted marketing approaches for both retail consumers and wholesale buyers. The session addresses how these insights feed into a dynamic strategic planning process, one that evolves with your business rather than sitting untouched between annual reviews.
By the end of this workshop, attendees will be able to:
Leverage E-Commerce Analytics for Customer Engagement — Use platform insights to personalize the shopping experience, strengthen customer loyalty, and develop subscription programs across retail, wholesale, and allied product businesses.
Optimize Product Assortment for Revenue Growth — Identify top-performing products, ensure the right products are available at the right time, and make smarter purchasing decisions that support top-line growth without overextending inventory investment.
Connect Insights to Dynamic Strategic Planning — Integrate e-commerce intelligence into an ongoing strategic planning process, moving away from static annual plans toward a dynamic roadmap that supports confident decisions around product development and market expansion.
Analyze Market Trends to Guide Strategic Decisions — Read demand signals and emerging patterns within platform analytics to make informed decisions around product development, pricing, and expansion into new markets.
Apply Insights from Real-World Case Studies — Examine how different sectors of the coffee industry have successfully used platform intelligence to adapt, grow, and improve long-term competitiveness, with actionable examples to take back to their own businesses.
Date: Thursday, June 25, 2026
Time: 14:00 - 16:30
Location: Room 1121
REGISTRATION FEES: €150.00
Booking: To book your place in this Workshop, head to the World of Coffee Brussels Registration & Booking Portal and add a session to your order. Already registered? Simply log in using the credentials created at purchase to access your booking and add other paid events to your badge.
Instructor
Chris Legler
CEO, Axios Growth Consultants
Chris Legler is the dynamic founder and CEO of Axios Growth Consultants. He specializes in empowering businesses to thrive. With over 18 years consulting experience and 30 years experience at companies like Espresso Supply, Bonavita, Starbucks, and Sony, Chris brings unparalleled insight into fueling growth. His experience owning a coffee roasting company, provides intimate understanding of unique challenges and opportunities facing small businesses. Chris's expertise includes an MBA (Seattle University), he's a Certified Management Consultant. Canada, and certificate in Circular Economy and Sustainable Strategies (University of Cambridge). Chris is passionate about helping companies innovate, adapt, and unlock their full potential.